The Fresh Ground Podcast will return to its regularly scheduled Mondays (hopefully) next week, but in the meantime, please enjoy Todd’s guest appearance on another great podcast that has resumed after an even longer break than our summer one: PRobecast. Launched under Doug Haslam’s watch at Topaz Partners, Tech PR Gems grew to become a well respected podcast before suffering from “I have a day job” syndrome, as many podcasts do.
PRobecast episode #91 featured special guest Todd Van Hoosear along with Topazers Alison Raymond, Joanna DiTrapano, Tony Sapienza and Evan Siff talking about the recent purchase AOL made, content curation, texting while driving, hatchbacks, etc. Here are the issues we covered:
Has Social Network Content Creation Plateaued – Research from Forrester is saying that while social media use is on the rise, social media content creation has shown no measureable growth over the past year. Are you a creator or a curator?
When it’s the Case of TMI, Curation is Key – Paul Gillin recently had an article in B2B Magazine talking about the importance of not just creation, but curation. There is almost too much information out there – and to find the important things, you must find ways to sort through all the information coming in.
AOL’s New Purchase: TechCrunch – AOL bought TechCrunch for around 40 million dollars. What does this mean for the future of TechCrunch. Can they really be unbiased when owned by a public company?
Bye, Bye Texting While Driving – There has been a lot of discussion over the texting ban. 30 states and the District of Columbia have banned it. However, research has been finding that since the ban, crash rates rose as people where trying to go “under the radar” while still texting. Living in a society that is always connected, what do you think of these bans?
Can RIM’s PlayBook Run Up Against the iPad? – RIM recently announced a new tablet called the PlayBook. This seems to be the most similar competitor to the iPad. Do you think the PlayBook has a chance against the giant that is Apple?
Are Hatchbacks Cool? – Ford has reported that 60-percent buyers are opting for the new Ford Fiesta hatchback, stating that just over 8-percent of cars last year were hatchbacks. Is the hatchback a new trend?
The Fresh Ground Podcast is back after our extended Summer Break. Here is an excerpt from the first part of Todd’s presentation on the promise of social CRM at PodCamp Boston 5, along with the slides from his session.
Todd spoke on a number of issues facing businesses looking to get a unified view of their customer across email, CRM and social media. It's a dream that is not too far off according to many analysts and professionals watching the social CRM space.
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Chuck Hester is a true LinkedIn power user, with over 10,000 connections on the business networking site. He is also the author of “Linking in to Pay it Forward: Changing the Value Proposition in Social Media” and director of communications at email marketing firm iContact. Fresh Ground Principal Todd Van Hoosear got a chance to listen in on — and record — Chuck’s presentation on LinkedIn success secrets at Newcomm Forum 2010. Here are excerpts from the first part of Chuck’s session, where he shares tips on getting started and connecting on LinkedIn.
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Our opening music is "D.I.Y." by A Band Called Quinn from the album "Sun Moon Stars" and is available from Music Alley, the Podsafe Music Network.
Steve Wildstrom wrote BusinessWeek’s “Technology & You” column from its creation in 1994 until BusinessWeek’s acquisition by Bloomberg in December, 2009. Fresh Ground Principal Chuck Tanowitz caught up with him at DEMO Spring 2010 where they discussed his current projects and thoughts on the future of journalism (not to mention a few business models that might work for newly independent journalists).
Some of the more interesting excerpts:
“Journalistic freelancing is very very difficult these days because, basically, pricing has gone to hell. You’ve got thousands of people out there willing to do something — I can’t say it’s really the same thing that professional journalists do, but it seems to be good enough for a lot of people — and they’re doing it for nothing.”
“It’s kind of an ethical wasteland… It’s very situational. You have to figure out the rules as you go along. One thing I have been doing is some blogging for [a company] — what amount to feature pieces… I’m not writing specifically about [their] products, but I’m writing about a field that’s of interest to them.”
“I [thought] I’d get a lot of pushback from my journalistic colleagues. I didn’t.”
“I’m also writing product reviews … that would not be published anywhere, so they can anticipate what they can expect to see when they launch.”
“I think it’s becoming important for companies to promote themselves in new ways. [Sam Whitmore] has been promoting this idea for some time: that companies, because of the changes in journalism, can’t really count on journalists to cover their products in the way they used to, and they have to get more sophisticated about basically doing internal journalism to promote their own products.”
“I am not looking to build an empire at this point in my career. I’m not looking to retire either….”
“I think that Om [Malik] has done a fabulous job [with] GigaOm Pro…. Basically he’s providing analyst-type reports really competitive with what Gartner and Forrester [do] at substantially lower prices.”
“The fact is what analysts do and what journalists do is not particularly different, they just do it for different audiences.”
“In my years with BusinessWeek, I don’t think I ever quoted an analyst…. I found quoting an analyst was a lot like quoting another journalist, which … I wouldn’t do.”
“I wish I had a copy editor [as a blogger]. Good copy editors are invaluable [and] hard to find. It drives me crazy every time I get a blog comment pointing out a grammar error, a spelling error…. I’d be a lot happier if that editing got done before it got posted.”
About the Fresh Ground Podcast: Each week, we feature 10 minutes of insights from people driving change in today’s competitive business and media landscape. We talk about the evolving worlds of media, public relations, marketing and business, with a special focus on creating more social organizations.
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Our opening music is "D.I.Y." by A Band Called Quinn from the album "Sun Moon Stars" and is available from Music Alley, the Podsafe Music Network.
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