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The iPhone 4: PR Problem or Feature?

When my iPhone 3GS drops a call I blame AT&T. It never occurred to me to blame Apple. Why would I? They designed a beautiful device that does so much more than make calls! Though, the Wall Street Journal suggests that I should, in fact, blame Apple. An article today notes that Apple not only knew about the iPhone 4.0 antenna issues, but also knew that it had issues with the antenna in earlier phones, including the 3GS.

In a piece on Digits, Jennifer Valentino-DeVries lists 5 things Apple should do today to make amends with its customers, including apologize and offer both temporary and permanent fixes.

But all this assumes that the antenna issue is an actual problem.

"But Chuck," you say. "How is this not a problem? Of course it's a problem!"

Well, it sort of is, but it sort of isn't. An iPhone 4.0 user said to me, after reading my last post, that the antenna issue is well overblown. Then he added "and the battery life is incredible!" The sarcastic side of me thinks "if you can't make calls that battery will probably last forever."

But the point is, he's willing to overlook the antenna so he can use the other features of the phone, provided it offers a lot more. And we all know how great Steve Jobs is at offering "one more thing."

That's sort of what's behind the blog post by Antonio Rodriguez, in which he points out that the antenna's internal design allows for a symmetry that will come into play later, possibly in the form of an active secondary touch surface on the back of the phone.

So is this a design flaw or a feature? We'll find out more today.

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iPhone, Gizmodo and Jason Chen: Yes, Bloggers are Journalists, but is that the issue?

Jason Chen (pictured right) over at Gizmodo had an amazing scoop. For $5000 (paid by Gizmodo) he landed the next-generation iPhone, a gadget left behind at a bar by a poor Apple employee (who is no longer such) and seemingly picked up by a passerby.

But now the story has taken a darker turn. Today it came out that police raided Chen's home on Friday night and seized quite a bit of equipment like digital cameras, hard drives, etc. Why? According to the search warrant, because the items may have been used in a felony.* Gawker Media is now arguing that Chen is protected under the Shield Law, drawing a direct argument that bloggers are journalists. According to TechCrunch, the San Mateo District Attorney is investigating whether a crime took place and collecting evidence, but Gawker argues that because of the shield law, they cannot take the materials from Chen, as he is a journalist and therefore protected. As TechCruch defines the law "California’s shield laws protect journalists from having to turn over their sources and unpublished information they’ve collected as part of their reporting. However, Gizmodo could be found to have committed a crime when they paid the phone’s finder for the device."

Frankly, I don't dispute that bloggers are journalists. (Full disclosure: I have pitched Chen several times in the past) and as of when I am writing this article, the investigation has come to a "pause" because the shield law may apply.

My problem is, and always has been, with the idea of a Shield Law. It's not that I think journalists shouldn't protect their sources. Of course they should. But I also believe that journalists are citizens and citizens, in this day and age, are journalists. The First Amendment applies to everyone, so how can you create a class of citizens for whom it is more important? How can you decided that one class of citizens can maintain protection for information they have that could be relevant in a criminal case, but another class cannot be protected? No journalist would argue that we should have a "journalist registry," so how can you define who is a journalist and who isn't?

As Justice White wrote in Branzburg v. Hayes: "Sooner or later, it would be necessary to define those categories of newsmen who qualified for the privilege, a questionable procedure in light of the traditional doctrine that liberty of the press is the right of the lonely pamphleteer who uses carbon paper or a mimeograph just as much as of the large metropolitan publisher who utilizes the latest photocomposition methods."

That was 1972. Drop in "blogger" for "pamphleteer" and you see where this is headed. In other words: it's not up to the courts, nor the legislators, to decide who is and isn't a journalist.

I don't have a real answer here to the obvious problem. How can you ensure the free flow of information without turning journalists, bloggers and other publishers of information into arms of law enforcement?

* A lot of people see Apple's invisible hand behind this police investigation. It's possible. But keep in mind, Apple is not shy about suing to protect itself. Remember the site Thinksecret.com? Apple sued them into an oblivion a few years back. How many companies can sue their most ardent fans and get away with it? I ask this question even as I type on a MacBook Pro while my iPhone charges behind me. Would we bloggers and tech folks be as forgiving if Apple didn't produce great products?

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Why the iPad Won't Save the World (and why it might)

Fifteen years ago I sat in the World Room at the Columbia Journalism School and watched as a digital expert from Knight Ridder showed off a piece of cardboard.

Really, it was a mockup of a type of digital content delivery device (video below). The hope, he said, was that the device would have a touch screen and use a form of electronic ink. People would receive their "newspaper" overnight via telephone line and have it in the morning. The pictures would come to life as videos at a touch and it would save the newspaper industry.

Though, he admitted, the technology just wasn't there to make the vision possible.

I don't need to tell you that iPad achieves that vision. Only, there's one problem: it isn't cheap enough. Well, that's not really a problem, but let me get to that.

Back in the World Room my classmates went nuts. They were terrified of the digital divide, that the device would be expensive and that because of it newspapers would be available only to those with means and not to the majority of Americans.

No, the Knight Ridder people assured us, the only way this would work is if the device was cheap enough to be almost a giveaway item, like one of those cheap calculators you get at the local bank.

Obviously the iPad isn't going to be that cheap. And on one level that's a problem. But on another, not really.

The history of communications is littered with haves and have nots. In fact, it relies on it. The 1950s is often called the "Golden Age of Television" because the shows tended to be written for a more literate audience. Well, that makes sense when you consider that TVs were expensive, so only people who were wealthier (and more educated) tended to purchase them.

Flash forward to the 1970s and 80s and you see the same thing happen with cable television. Move into the early 90s and it's the Internet. All along the way advertisers tout the next media as having a "more educated demographic" and the fact that they have a higher disposable income.

As a particular medium becomes more saturated and reaches a broader audience, it's more difficult to find the desired demographic. Not to fear, another communications for (Facebook, Twitter, LinkedIn) comes along to save the day.

So yes, iPad will have its adopters, and copies. People will design content for this class of devices, just as they design content for smart phones, in order to reach the desired demographic. Over time, the price will come down and the audience will expand.

Though, I doubt my bank will give me one any time soon.

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