Comments on: Social Media DNA: Does Your Company Have It? http://itsfreshground.com/2010/03/social-media-dna-does-your-company-have-it/ We create social organizations Fri, 03 Feb 2012 15:47:23 +0000 hourly 1 http://wordpress.org/?v=abc By: Becoming a True Social Organization: What Phase are You? « Fresh Ground http://itsfreshground.com/2010/03/social-media-dna-does-your-company-have-it/comment-page-1/#comment-574 Becoming a True Social Organization: What Phase are You? « Fresh Ground Tue, 18 May 2010 17:33:53 +0000 http://itsfreshground.com/?p=833#comment-574 [...] At LaunchCamp David Beisel asked a panel of entrepreneurs about their marketing spend. Each said they hadn't spent a dime, but the marketers in the room bristled at the notion. "Of course they spent something," the argument went. "They spent their time and energy." But if you go a layer beyond that you realize that they are social organizations. That is, the media that they produce as part of who they are is their marketing, their marketing is in their social DNA. [...] [...] At LaunchCamp David Beisel asked a panel of entrepreneurs about their marketing spend. Each said they hadn't spent a dime, but the marketers in the room bristled at the notion. "Of course they spent something," the argument went. "They spent their time and energy." But if you go a layer beyond that you realize that they are social organizations. That is, the media that they produce as part of who they are is their marketing, their marketing is in their social DNA. [...]

]]> By: Jules Pieri http://itsfreshground.com/2010/03/social-media-dna-does-your-company-have-it/comment-page-1/#comment-365 Jules Pieri Tue, 02 Mar 2010 02:49:44 +0000 http://itsfreshground.com/?p=833#comment-365 Thanks for the shout out Chuck! I found the audience probing and challenges (about marketing spend) at Launch Camp really interesting. You are right--involvement, communication, engagement are the goal of everything we do. We don't much talk about messaging, even internally. It just comes up when someone wants a description of the company or we are entering a competition. But I learned at Launch Camp that perhaps that kind of thinking needs to be explained better, because it is still relatively new. Thanks for the shout out Chuck! I found the audience probing and challenges (about marketing spend) at Launch Camp really interesting. You are right–involvement, communication, engagement are the goal of everything we do. We don’t much talk about messaging, even internally. It just comes up when someone wants a description of the company or we are entering a competition.

But I learned at Launch Camp that perhaps that kind of thinking needs to be explained better, because it is still relatively new.

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