Comments on: Why the BusinessWeek Sale Matters for Your PR http://itsfreshground.com/2009/10/why-the-businessweek-sale-matters-for-your-pr/ We create social organizations Fri, 03 Feb 2012 15:47:23 +0000 hourly 1 http://wordpress.org/?v=abc By: Mark Rose http://itsfreshground.com/2009/10/why-the-businessweek-sale-matters-for-your-pr/comment-page-1/#comment-12 Mark Rose Wed, 14 Oct 2009 19:53:10 +0000 http://itsfreshground.com/?p=163#comment-12 BusinessWeek has shrunk so much in recent years that it almost disappeared. Likewise, it's stories have become more strained and off-the-mark. It's a great brand that perhaps Bloomberg can revitalize. BusinessWeek is important in other ways. For instance, company news and background info on LinkedIn relies on BusinessWeek as one of its sources. So now Bloomberg and BusinessWeek combined aim to trump Forbes.com as the most prevalent business source on the web? Well, Bloomberg did not become Bloomberg because it failed to think BIG. BusinessWeek has shrunk so much in recent years that it almost disappeared. Likewise, it’s stories have become more strained and off-the-mark. It’s a great brand that perhaps Bloomberg can revitalize. BusinessWeek is important in other ways. For instance, company news and background info on LinkedIn relies on BusinessWeek as one of its sources. So now Bloomberg and BusinessWeek combined aim to trump Forbes.com as the most prevalent business source on the web? Well, Bloomberg did not become Bloomberg because it failed to think BIG.

]]> By: Chuck Tanowitz http://itsfreshground.com/2009/10/why-the-businessweek-sale-matters-for-your-pr/comment-page-1/#comment-11 Chuck Tanowitz Wed, 14 Oct 2009 17:39:11 +0000 http://itsfreshground.com/?p=163#comment-11 Hi Mark, Thanks for the comment! Certainly strange times. And yes, I agree that BusinessWeek can be a powerful driver for prospects. But I also know of companies, like one in the construction space, who build regular streams of prospects (and sales) simply through being active on Twitter and LinkedIn. So you never know where those sales will originate. I think for most companies, though, BusinessWeek is a great third-party validation, but won't necessarily lead directly to a sale. Hi Mark,

Thanks for the comment! Certainly strange times. And yes, I agree that BusinessWeek can be a powerful driver for prospects.

But I also know of companies, like one in the construction space, who build regular streams of prospects (and sales) simply through being active on Twitter and LinkedIn.

So you never know where those sales will originate. I think for most companies, though, BusinessWeek is a great third-party validation, but won’t necessarily lead directly to a sale.

]]> By: George F. Snell III http://itsfreshground.com/2009/10/why-the-businessweek-sale-matters-for-your-pr/comment-page-1/#comment-10 George F. Snell III Wed, 14 Oct 2009 15:36:28 +0000 http://itsfreshground.com/?p=163#comment-10 Hi Chuck: We recently pitched a technology client for new business. They had just made the biggest sale in the company's history - a sale that was going to put it on the path to profitability. Game changer stuff. When I asked the CEO about the origin of the sale, he said it was due to a BusinessWeek story. The customer read the piece, picked up the phone and called him. That was the start of this multimillion dollar sale. That's the impact that a BusinessWeek story could bring to a client. Hard to believe that this once storied magazine is now selling for less than the annual salary of a middle reliever. Strange times, indeed! Hi Chuck:
We recently pitched a technology client for new business. They had just made the biggest sale in the company’s history – a sale that was going to put it on the path to profitability. Game changer stuff. When I asked the CEO about the origin of the sale, he said it was due to a BusinessWeek story. The customer read the piece, picked up the phone and called him. That was the start of this multimillion dollar sale.

That’s the impact that a BusinessWeek story could bring to a client. Hard to believe that this once storied magazine is now selling for less than the annual salary of a middle reliever. Strange times, indeed!

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